Which statement best describes the requirement for truthful advertising by Wisconsin dealers?

• A. Advertising must be deceptive to attract attention.
• B. Advertising is not subject to disclosure requirements.
• C. Advertising is truthful only for price terms.
• D. Advertising must be truthful and include required disclosures.

Answer: (D)

Advertising must be truthful and include the required disclosures. In Wisconsin, dealers are expected to present information honestly and not mislead buyers about what a deal really costs. This means any ad that mentions a price or financing terms must also reveal the terms that affect the deal, such as down payments, fees, taxes, title or license costs, rebates, and other conditions. The goal is to present a clear, complete picture so the consumer can compare offers accurately. If a price is advertised, it should reflect the actual, attainable offer and not hide mandatory charges or restrictive terms. That’s why this option is the best fit: it captures both honesty and the necessary disclosures that accompany advertising. The other statements would allow deception, ignore mandatory disclosures, or limit truthfulness to price terms, which isn’t how Wisconsin advertising rules work.