When can you use the phrase 'free merchandise' in advertising a vehicle?

• A. Whenever you want to attract customers.
• B. Any time the customer asks for it.
• C. Only if you say it is included with the purchase.
• D. Only for items that are free from the manufacturer.

Answer: (C)

Promises of “free merchandise” in vehicle ads must reflect what customers actually receive. It is only acceptable to say something is free if the item is included with the purchase, at no extra charge, and the ad clearly communicates any limits or conditions (for example, while supplies last or with purchase of a qualifying vehicle). This ensures the claim isn’t misleading and complies with truth-in-advertising standards. Saying it’s free simply because the customer asks for it, or that it’s free from the manufacturer, or as a general sales tactic, would not meet those requirements. The key is that the free item is part of the sale and clearly disclosed.