What can you not do when advertising?

• A. Use truthful representations
• B. Avoid making false claims
• C. Use false, deceptive or misleading advertising or representations to induce purchase
• D. Advertise with disclaimers

Answer: (C)

Advertising must present information truthfully and not mislead the consumer. You cannot use false, deceptive, or misleading representations to induce a purchase. That means making claims about a car’s condition, features, mileage, price, or financing terms that aren’t true, or hiding important costs, is not allowed. You can rely on truthful representations and you should avoid any statements that could mislead buyers. Disclaimers can clarify terms, but they must be clear and prominent and cannot rescue a false claim or turn a misleading message into an acceptable one. This protection is in place to ensure customers aren’t deceived and to keep advertising fair in car sales.