How should a dealer handle a vehicle with a branded title (salvage or rebuilt) in Wisconsin?

• A. Keep branding hidden to avoid deterring buyers.
• B. Remove the branded title before sale.
• C. Disclose the branding to the buyer, and ensure proper title transfer and any required inspections.
• D. Sell it as a standard title vehicle with no disclosure.

Answer: (C)

In Wisconsin, when a vehicle has a branded title such as salvage or rebuilt, honesty and proper paperwork are required. A dealer must tell the buyer about the branding and ensure the title is transferred correctly, with the branding clearly reflected on the title, and complete any inspections that Wisconsin requires for branded vehicles. This transparency protects the buyer and keeps the sale within legal standards, and it helps establish the vehicle’s true history and safety status.

Hiding the branding or attempting to remove it before sale would mislead the buyer and violate state rules, and selling a branded vehicle as if it had a clean title would be deceptive.