How does Wisconsin law define unfair or deceptive acts or practices in auto sales?

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In Wisconsin, unfair or deceptive auto sales practices are defined by conduct that misleads or harms a consumer during the sale. This includes three main ways: making false statements (misrepresentation), leaving out important information (omission of material facts), and using unconscionable, or overly harsh and unscrupulous, tactics. The key is that deception can come from what a seller says or from what they fail to disclose, and it covers the sale process itself, not just advertising.

This definition is broader than just false price statements or truthful-but-aggressive advertising. So the best-fit idea is that practices mislead or harm consumers, including misrepresentation, omission, or unconscionable acts in the sale.