Are there restrictions on dealer advertising of used vehicles in Wisconsin?

• A. Ads must be truthful, non-deceptive, and disclose any required terms; avoid misleading statements.
• B. Ads may mislead as long as price is low.
• C. Advertising is unregulated.
• D. Only new-vehicle ads require compliance.

Answer: (A)

The main idea is that used-vehicle ads must be honest and clear, with any required terms disclosed. Wisconsin prohibits deceptive or misleading advertising, so dealers must present truthful statements and avoid hiding important details. When an ad mentions a price or financing, the terms that a reasonable consumer would expect—such as the actual price, whether the price is cash-only, any down payment or financing terms, and any mandatory fees or conditions—should be clearly disclosed. This helps prevent bait-and-switch tactics or hidden charges that could mislead buyers.

Why this is the best fit: it captures the obligation to be truthful and non-deceptive and to disclose terms that affect the deal. The other ideas aren’t correct because rules apply to used-vehicle ads as well, deception isn’t allowed even if the price is low, and compliance isn’t limited to new-vehicle ads or to unregulated advertising.